New Generations Program

Objective #2: Future Audiences

Future Audiences awarded over 7 million dollars to theatres across the US over 11 Rounds from 2001 – 2012. The program is no longer accepting applications as it has evolved into Audience (R)evolution – a multi-year initiative designed by TCG and funded by the Doris Duke Charitable Foundation to study, promote and support successful audience engagement and community development models across the country.

The Future Audiences pages are for reference only.  If you have any questions, please contact Michael Francis.

The New Generations Program was designed by the Doris Duke Charitable Foundation, The Andrew W. Mellon Foundation and TCG. Round 11 of this program is funded by the Doris Duke Charitable Foundation.

In Future Audiences, proposals were accepted from theatres for whom support allowed for the development and/or expansion of technology strategies that engaged age-specific, culturally specific and/or underserved communities that had proven to be successful and had been implemented for at least two years.

This initiative, in seeking to strengthen and/or expand existing efforts, assumed that the theatre would continue to devote comparable levels of resources. To that end, this was a 1:1 matching grant and funds from the program could not cover more than 50% of the expenses incurred as a result of developing or expanding their use of technology to engage age-specific, culturally specific and/or underserved communities.  Theatres requested up to $32,500 each year for two years ($65,000 total).

Click here for a list of active recipients.

Read what American Theatre says about the New Generations Program, in "Hot Seats and Safety Nets" (PDF) and "The Audience as Art" (PDF) by Suzanne M. Sato.