A program for TCG member theatres that supports creative thinking and action in two ways: Think It grants ($25,000) give theatre professionals the time and space for research and development, Do It grants ($50,000) support the implementation and testing of new ideas.

The intent of the program is to enable theatres to dare to try new approaches to problem-solving artistic, managerial, production and/or technological challenges-to try things the organization doesn't and couldn't normally do. The MetLife/TCG A-ha! Program doesn't want to encourage theatres to create programs that are only a reflection of the latest novelty or trend, but to discover and identify new strategies that will have far-reaching effect in helping organizations do their best work.