Past TCG Webinars

As part of our continuing effort to make our professional development programming available to as many theatre people as possible, TCG offers a number of Webinars, both standalone and in series form. Our webinars feature expert speakers from within the field and beyond, and cover a broad range of topics of urgent interest to many in the theatre field. Please see the Events Calendar to Register for any of the below Webinars. If you'd like to receive the recording of any webinar but cannot attend please register and you will be sent the recording after it is complete.

If you're interested in receiving a copy of a webinar that has already passed, please email us at

These webinar opportunities have passed. Please scroll down for recordings of select webinars. Please click here to see upcoming opportunities.

Untapped Potential: Revitalizing Patron Loyalty

Wednesday, July 17 2019

Presented in partnership with Spektrix

Only 25% of patrons make return visits to the theatre year over year, but studies show that it costs five times more to bring in new customers than to keep existing ones. In this webinar we'll explore how theatres can better tap into their greatest commodity: engaged, loyal patrons who are already coming in their doors. From targeted offers and segmented, timely email programs to brainstorming creative ways to compel patrons to re-attend, we'll pair benchmarking stats with real-life success strategies to equip listeners with new tools for growing loyalty at their own organizations.

Practices of Inclusion: All-Gender Restrooms

Thursday, January 31, 2-3:30pm ET

All-gender restrooms play an essential role in creating safe and welcoming spaces for trans and non-binary people. In this webinar, TCG's Elena Chang and Gus Schulenburg will share lessons learned from our implementation of all-gender restrooms at our offices and events. They'll be joined by theatre leaders who've done the same, exploring different approaches to questions like: how do you make the case for all-gender restrooms to your staff, board, and audience? How do the logistics work? How do you center those most impacted each step of the way? Be on the lookout for additional webinars in this series, which will be announced shortly!

Practices of Inclusion (Pt 1- All Gender Restrooms) from Theatre Communications Group on Vimeo.

Are You Leaving Money on the Table? Case Studies for Increasing Revenue at Your Organization

Thursday, December 6, 1-2pm

The world of marketing is always full of new ideas and tools, but almost all arts organizations have limited budgets and staffing resources when making plans for the year. So, how can you prioritize strategies that can maximize the impact of your valuable time and budget? In this session we'll explore case studies from Cincinnati Shakespeare Company and Two River Theater Company on how they were all able to significantly grow their organizations' revenue by implementing low effort, high impact strategies. Prepare to learn how to evaluate your current strategies, learn new best practices and walk away with tangible takeaways that you can quickly implement at your own organization.

Featuring: Courtney Schroeder, Director of Marketing, Two River Theater and Jeanna Vella, Director of Marketing & Sales, Cincinnati Shakespeare Company

Spektrix Webinar December '18 from Theatre Communications Group on Vimeo.

Register Here

Adventure or Uncertainty: How Arts Organizations are Using Market Research to Build Audiences with an Appetite for Risk

Thursday, September 20, 2018, 2:00-3:00pm ET

While performances of The Nutcracker and A Christmas Carol perennially sell-out, arts organizations aren’t always able to bring those audiences back for riskier work. Yet audience-building efforts don’t often challenge the assumptions driving that attendance gap. Adventure or Uncertainty reassembles a panel of cross-disciplinary Wallace Foundation grantees to discuss how market research transformed their ideas about adventurous audiences, risky programming, and the barriers of uncertainty. Featuring speakers from Ballet Austin, Goodman Theatre, and University Musical Society,

Register Here

From Awareness to Action: TCG’s Webinar Series on Sexual Abuse & Misconduct in Theatre

This three-part webinar series from TCG’s Conferences and Fieldwide Learning team will address strategies to disrupt and dismantle systems of inequity in our field that allow sexual violence and misconduct to flourish, and will inspire action toward improving organizational cultures and creating a “new normal” for the theatre field.

The First Step: Disrupting Sexual Misconduct through Guidelines, Policy, and Reporting

Thursday, April 5, 2018, 2:00-3:30pm ET

When it comes to creating safe and healthy workplaces, preparedness and transparency are key. This session will dive into creating (and improving) organizational sexual harassment policies; knowing your rights and options as an individual artist or theatre staffer, and your responsibilities and liabilities as a manager; and exploring new models of redress and accountability, like community-wide agreements that encourage appropriate behavior in the rehearsal room and the office. Creating the field we envision in the “post-Weinstein era” starts with making clear what will and won’t be accepted in a professional theatre setting, and giving your colleagues the resources to report transgressions when they arise -- free from retribution or consequence. Whether you are a managing leader at a regional theatre, or an individual artist who spends time in theatres around the nation, we encourage you to join us for this vibrant and essential discussion.

This session will feature brief presentations from Laura T. Fisher (co-founder of the Chicago Theatre Standards), Tammy Cho (co-founder of Better Brave), and Burton J. Fishman (Senior Counsel, Fortney & Scott, LLC), each followed by a Q&A.

Register Here

It's On Us: Dismantling Systems of Discrimination and Misconduct through Consistent and Effective Training

Thursday, April 26, 2:00-3:30pm ET

Your theatre has a clear and up-to-date sexual harassment policy -- now what? Upholding your values with respect to sexual misconduct means addressing these issues with staff and artists on a regular basis. In December 2017, the New York Times reported that in many cases, typical sexual harassment training just wasn’t enough: “Training is essential but not enough, researchers say. To actually prevent harassment, companies need to create a culture in which women are treated as equals and employees treat one another with respect.”Other options like Bystander Intevention Training; Corporate Civility Training; and Compliance Training have gained more traction; in this discussion, we’ll offer examples of a few culture-focused trainings that go beyond the basics. Representatives specializing in various training methods will explain their process, and will respond to questions about the pros and cons of each.

Featuring representatives from various Sexual Harassment, Compliance, and Civility Training organizations including Akia Squitieri of Creating Safe Spaces. Speaker names will be announced as they are confirmed.

Register Here

The Big Picture: Creating and Fostering Organizational Cultures that are Safe, Equitable, and Productive

Thursday, May 17, 2:00-3:30pm ET

As we become more attuned to the urgent need to disrupt and dismantle systemic sexual abuse and misconduct, how can we take advantage of this moment of transition to create a lasting culture shift at the organizational and field-wide levels? This session will explore the deeper organizational assessment that needs to happen to sustain change.

This session will be led by Stephanie Ybarra of New York’s The Public Theater, and will include other speakers to be announced.

Register Here

Learning from our UK Peers: Earned revenue case studies in pricing, retention, and efficiency 

Thursday, April 12, 2018 2:00-3:00pm ET

Presented by  


With declining public support for the arts and little history of individual philanthropy, UK theatres have turned to earned revenue strategies to sustain their organizations. So, what can TCG members learn from our peer organizations in the UK? Join us for a panel discussion with UK theatre leaders who will share case studies on how they built resilience and earned revenue through smart pricing, digital strategy, and, most importantly, great customer retention. This session will continue the conversation begun at Spektrix’s popular Fall Forum session ‘Towards a Sustainable Theatre Model’ (featuring representatives from TCG Member Theatres, Hudson Valley Shakespeare Festival and Actor’s Express).

Register Here