SPIN Project Media Training Workshop
(Strategic Press Information Network)

About the Program:

TCG and Theatre Puget Sound collaborated on an intensive media/advocacy training workshop at the APASO (Association of Performing Arts Service Organizations) conference. The media training focused on the basics of speaking with the media, framing and messaging, spokesperson skills, strategic media planning, and general promotion. The workshop’s goal was to provide participants with concrete tools, tactics, training, and strategies for influencing public debate through the media regarding important issues for theatres. This workshop also helped theatre advocates refine their messages and communicate their values. TCG Member Theatres from the Seattle area were invited to attend.

Click here for a sample agenda.

Please email Ilana Rose with any questions about this program.

The SPIN Project Media Training Workshop was generously funded by The Nathan Cummings Foundation.


Robert Bray

Program Calendar:

March 24–25, 2003

Seattle, WA
All training sessions were held in the Center House Conference Room of the Seattle Center.